A Brief History of Motionfox……
Sometime in 2010
Rob is cycling to college one day wearing a backpack on over his hi-viz vest. He realises this is pointless and the bag is hiding his hi-viz vest. Surely there is a better way to do things than this.
Later in 2010
Rob and Steve talk about the idea of an expandable hi-viz vest. Over many beers and many google searches they can’t find one online and start to talk about making their own. They also talk about starting a business (a lot).
Rob and Steve stop talking about starting a business together and actually start a business together.
After several months on the phone trying to find someone to make their hi-viz vest in Ireland, and then Europe, a man in Portugal tells Rob he should go to China.
China is far away but Germany is less far away. Rob goes to trade show in Germany and meets lots of companies from China.
The first production run of expandable FlashBk hi-viz vests arrives from China. Much high-fiving occurs. Motionfox.com goes live on 11/11/2011.
Woo Hoo we have our first stockist! The Rothar Bicycle Cafe starts to sell our vests in their shop. They make great coffee and tasty cakes. Many cakes are eaten there.
Officially only one year since we started and we already have our first product on sale. TV3 put us on the telly. We start to get some international sales on the website.
George Hook puts Rob on the radio also we’re now up to 4 stockists!
We’re now stocked in 9 shops and we exhibit at our first show. Second production run of stock arrives the night before the show (just in time – crisis averted). The Irish Cycling Show in the RDS is a great success. Lots of sales and interest from bike shop owners.
Rob and Steve attend their first award ceremony. Any excuse to wear tuxedos. Totally surprised when they award Motionfox the export startup of the year silver prize. We get a framed award and a photo with Bobby Kerr. Fingal County Enterprise Board award us a priming grant. Our patent is granted on the FlashBk and how it expands.
Motionfox get through to the national final of the Blueface Elevator competition. We don’t win first place but fancy day out at the Westbury and another framed award (this time with a glass sculpture as well!).
We join Blueface for the Big C Cycle for Blue September. Rob says he’ll do it in his y-fronts and Ian Dempsey gets him on TodayFm to explain why.
We launch our hi-viz ladybug and hi-viz turtle vests for kids. We’re now stocked in over 30 bike shops around Ireland.
Rob goes on a reconnaissance mission to London. He finds many people cycling there (despite the snow). Rob makes a mental note to come back to London.
The new flashing hi-viz bottles arrives in Dublin airport at 9am on the morning of the Irish Cycling Show. Steve is literally waiting for them to come off the plane. He brings them to Citywest. We sell all 50 in two days.
We get our first international stockist in London. Edwardes Cycles on the Camberwell Road decide to stock the full Motionfox range.
Greame McQueen writes a book about 20 Irish Startups called Start It Up. We are one of those startups!
We’re now stocked in 5 shops in central London – and counting!
We get some favourable reviews from UK cycling press like Road.cc also we now have 9 UK stockists (and counting!)
The new redesigned Motionfox website goes live.